"So what’s the big deal about Facebook, anyway?" you ask.
Oh, let us count the ways….
1. More than 100 million active users (they visit at least once a month)
2. It’s the 4th most-trafficked website in the world.
3. The average user spends over three hours per month on Facebook.
4. More than 6 million active user groups on the site

Facebook is the embodiment of all those aspirational “Web 2.0” adjectives – it’s social, it’s viral, it’s sticky, it’s interactive, it’s user-generated, and on and on. Its unique news-feed medium can accelerate the transfer of information exponentially.

With a little bit of budget, you can really get the word out through Facebook advertising or by building an original Facebook application. Its beauty lies in the dynamic array of possibilities for marketers, all while maintaining an easy and familiar interface for users.

More times than not, if you need a web strategy, then you could use a Facebook strategy too. Not only will you find a new channel to reach customers and enthusiasts, you’ll probably stumble upon some old high school friends along the way.